Music solutions for retail businesses

Earlier shops, hotels and other retail businesses in Singapore usually focused on having an attractive decor for their business premises, and keeping it clean to attract customers. However, businesses are increasingly realizing that the overall impression created on the customer all depends on the sounds and smells of the place. If the place is very crowded with loud music, or people shouting, some customers may not enjoy their visit and form a negative opinion of the business. Hence increasingly businesses dealing with retail customers are interested in getting more information on music solutions singapore so that they can improve the ambience of the store, to increase sales and generate positive reviews, repeat business.

Audio branding

Many of the popular brands are often associated with their advertising, the background music for the popular radio or video ads. Audio branding is an extension of the concept with businesses using unique background music for their retail spaces, like stores, hotel areas like lobbies, lounges, spas, salons, fitness centres. Many businesses have multiple retail outlets and the same music is played at all the outlets for branding, so that customers automatically link the signature tune or music with the brand. In some cases, the music may be varied depending on the time of the day, day of the week or festival.

Process

The process of selecting the right music solution for a business is complex, since the business profile has to be considered before choosing the right music. The music selected should also be tested on visitors or potential customers to ensure that it has the desired effect. So most businesses prefer to use the services of a specialized agency which has many years experience in providing comprehensive music solutions, taking care of all aspects ranging from choosing the right music, deciding the volume, and audio equipment for playing the music, and updating the music periodically.

Music selection

The agency will work closely with the business to choose the right background and foreground music. The agency has already licensed the music of most popular as well as emerging musicians so that the business will have plenty of options to choose from. Many retail businesses prefer to play soft and soothing music which will help the customer relax, improve their mood, and increase the sales. Using the services of an agency will greatly reduce the music licensing costs for the business. The agency is also updating the play list periodically so that businesses can also play the new popular tunes and background music to improve the ambience in the stores. The music solutions offered include media players which are updated remotely and playlists for up to 30 days.

Telephone music

Since there is no guarantee that the email message is received, or delivered, many customers prefer to contact the business on the phone. However, often the customer has to wait for some time as the call is on hold, and playing the right music will help in improving the customers mood. The agency will choose suitable music, and also incorporate call automation to enhance the overall customer experience.

About Author

Francis L. Crosby

See author's posts