With Digital Marketing growing and evolving, gone are the days of direct marketing strategies and use of mediums like TV, radio, and newspapers. Though it worked well in those days, with the growth and development of the internet, marketing strategies have grown all over it. The edge it has over conventional techniques of TV or radio is that with the internet, you can reach a much larger audience, who can turn into potential customers for your business.
Today, marketing has become the keystone component for the survival of your business. It can generate and retain customers, thereby facilitating your company to make more profits. Agencies who provide Digital Marketing Services need to offer something more than their peers in order to survive the tough competition. This ‘something more’ can be in the form of a simple free service or even great creativity with ideas. Here are some tips to take your digital marketing agency to the next level.
Trends for Digital Marketing in 2018
With every Digital Marketing Company trying to reach out to the maximum number of people, the fight is tough. With every passing day, some new trends are emerging in the field of digital marketing. Growth in digital marketing and changes in trend goes hand in hand. Agencies providing digital marketing solutions are therefore required to follow the change in trends and provide their customers with the latest and the most appropriate marketing strategies and solutions.
2018 holds a lot of promise in the field of digital marketing. Agencies need to have a tight plan in order to achieve success. Here we have listed some essential strategies you need to incorporate, and you will surely see growth with your digital marketing agency.
Pick a Niche for your Agency
Niche Marketing Strategy is not only beneficial for the growth of your agency, but it also reduces the competition that agencies serving every type of customers face. Pick a niche such as law firm, tattoo parlors or auto shops and gain the expertise to deliver the best to your selected niche. This will help promote your agency name, at the same time you can become the expert in your field of operation. Think about it. Is it better to remain a mediocre agency serving to every sort of customers, or an expert in digital marketing for a specific niche? In 2018, it is time to give a thought to this factor and grow your agency catering to a particular niche, with all the expertise and skill available.
Recurring Revenue with Monthly Campaigns
Earning recurring revenue is of prime importance in your agency, to survive in the long run. With a generous amount of revenue flowing throughout the year, it is easier for your agency to thrive financially. There are many options for earning recurring revenue from which you can choose from:
Providing Site Maintenance and Other Services
You can choose to offer site maintenance and other Digital Marketing Services such as Facebook Ads or AdWords to your customers at a fixed price throughout the year. This will not only retain your customers but will also help to generate revenue, that is fixed but consistent. Adwords reporting can now largely be automated. Find out more of how this is done nowadays.
Providing customers with Web Hosting Services is another way of generating revenue
Attract Customers with Best Web Design
It is essential that you maintain a clean and presentable website featuring all the services you offer. The layout of the website should have good UI and UX, and it should be such that it attracts customers and get them hooked to your website. Some of the key features you should keep in mind while designing your website are:
Optimize your Website
For best results, you must optimize your site for mobile-first viewing.
A Well-Defined CTA
Incorporate a well-defined call to action on your website. If a customer is confused as to what to do to avail of your services, then perhaps you will get none. A well-defined CTA not only helps your viewers but also creates a good impression upon them.
Videos and Webinars
Use of videos on your websites makes your site interactive and friendly for your viewers. As of 2018, most people are preferring to watch videos rather than read a paragraph. So, including videos and webinars on your site to make things interesting.
Enhance Response Time
Instant response to inquiries from your potential customers can increase the rate of success by 70%. In this fast-moving world, no one has the patience to stick to an agency who responses late. They will most surely move on to another option and probably won’t say nice things about you either. So, respond immediately. This will earn you customers and also goodwill, which is so important in any kind of business.
Adding Case Study and Reviews
It’s a nice way to engage your customers. If you find satisfied and willing customers to write about their experience with you, encourage them to write. This will help your company grow, as most of the audience who are willing to avail your services will first try to find what your existing customers are saying about you. Adding a generous review about your company from a customer can thus boost your business.
Running a digital marketing agency is tough. With this market always on the move, with new trends, new strategies and new rival agencies, you got to stay at the top of your game to gain success and maintain it. Thus, to make your agency unbeatable, choose your strategies wisely. Whatever platform you use, being consistent with your post is very important. Otherwise you might have a loose audience. For example, Instagram users tend to be very active and consistent for posting any image or video. Because if the followers cannot find new content they might feel less interested to follow the account. So users are being conscious about their audience. But Instagram has become a competitive place so many people look for Instagram followers apps to achieve quicker success.