If you’ve never written a blog for SEO purposes before, it can be tricky to know where to start and how to pull it all together. Essentially, writing an SEO blog isn’t too dissimilar from writing any other blog; your aim is still to produce well-written, grammatically correct content, but the purpose is slightly different. With a standard blog, you’re writing content that is intended to be read, whereas with an SEO blog, you’re writing with the intention to rank well on search engines. Like people, though, Google only appreciates content that isn’t littered with errors.
Do Keyword Research
The first step of writing an SEO blog is what really sets it apart from normal blog writing, and this is keyword research. There are many programmes that allow you to do keyword research, such as SEMrush, SE Ranking, and SEO PowerSuite. When doing your keyword research, consider whether you’ll be able to weave this into the content. Whether your keywords are associated to pallet blocks or headphones, they need to be seamlessly weaved into your written content rather than stuffed in. As previously mentioned, Google will surely identify any poorly written content and the site will be penalized for such.
Devise a Structure
Before you get going with the writing of your SEO blog content, you should have a structure in place. This doesn’t have to be complex, in fact, the simpler, the better. Essentially, what you’re looking for is an introduction, a main body, and a conclusion. Each of which should consist of paragraphs that are longer than a couple of sentences but much shorter than what you’d expect in a piece of academic writing. Above all else, you’re after clarity, which means separating your block of text into manageable sections. This leads on nicely to the next point of subheadings.
In a piece of SEO writing, subheadings are essential. Not only do they present the perfect opportunity to weave in keywords, but they also make your piece seem more manageable to read. It’s a good idea to set out your subheadings before you start writing; this way, a blank page doesn’t seem so intimidating, and it provides you with some guidance in terms of structure. Similarly, you won’t find yourself having to cut down your writing to fit any briefs, as subheadings allow you to allocate a certain number of words to each section.
Use Transition Words
It can’t be stressed enough how much Google favours well-written content, and in favour of this well-written content, transition words need to be used. Transition words aid the flow of your writing and also help people scan through your text to find the point they’re looking for. After all, when using an SEO blog, the reader might not necessarily be looking to read the whole thing and, more often than not, they’ll be looking for a specific answer. You can help facilitate this search through terms like firstly, next, finally, and so on.
So, the key point of an SEO blog is to include key words, but did you know that you could be incorporating keywords into your content without even knowing it? One of the easiest ways to achieve this is by incorporating plenty of synonyms into the content. You won’t be able to stuff every keyword that people are searching for into your content, and this so-called keyword stuffing can actually be detrimental to your rankings. On the other hand, though, the use of synonyms is a great way of naturally bolstering your rankings, while keeping your content varied and interesting.